The #ILoveLive campaign has been relaunched by Stagehand, a live production welfare and benevolence fund, in the hope of raising funds for those working in the music industry.
The campaign was first introduced last year and raised over £500,000 for UK stage crew. Those who donated were entered into a prize draw to win rare music memorabilia from the likes of Liam Gallagher, Radiohead, and The Cure’s Robert Smith; as well as tickets to Glastonbury and Reading festival being up for grabs.
#ILoveLive 2.0 sees the likes of the Spice Girls, Noel Gallagher and Fleetwood Mac’s Lindsey Buckingham auctioning off special items to raise funds.
The donations will help stage crews nationwide, many of whom are self-employed and so are without income during the absence of live shows. Stagehand argues that without crews and technicians live music could not go ahead and so they should not be forgotten in such troubling times.
Government schemes and grants have been provided, including the Job Retention Scheme and Cultural Recovery Funding. However, last October it was predicted that 170,000 jobs from the live music sector could be lost by the end of 2020 according to the NME, and many freelance workers may not be awarded sufficient funding as they are ineligible. The money raised could potentially be lifesaving for many and could prevent long-lasting damage to the live music sector.
Each entry for the draw costs £5 and individuals can enter multiple times. The draw closes Wednesday 17 March 2021 and winners will be contacted by Wednesday 24 March via email.
Entry to the draws can be found here: https://www.crowdfunder.co.uk/i-love-live